KIIRO

From Beats to Business

Discover how KIIRO transformed his music into commercial opportunities across Europe and Japan. Learn about sync licensing, advertising, commissioned productions and the many ways producers can earn money beyond streaming platforms.

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Cross-Industry Insight

Explore how music moves from studio production into brands, ads, and media campaigns.

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Commercial Pathways

Learn concrete ways producers get paid beyond releases and streaming platforms.

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Global Perspective

Gain knowledge from a career bridging European and Japanese music markets.

In this Masterclass

From Beats to Business by KIIRO

Most producers focus on releasing music. Few understand how to turn their creative skills into a sustainable business.

In this unique masterclass, Japanese Dutch artist and producer KIIRO shares how he built a career that extends far beyond streaming numbers and live performances.

As the winner of the Sena Performers Grote Prijs van Rotterdam and an artist who has performed at venues including TivoliVredenburg, Melkweg, PAARD and BIRD, KIIRO knows what it takes to build a modern music career. Alongside his artist projects, he creates music for international brands, advertising campaigns and media productions through companies such as MassiveMusic and Sizzer.

During this session, KIIRO reveals how the sync industry works, how producers can land commercial opportunities and how music can generate income through multiple channels. Drawing from his experiences in both Europe and Japan, he offers a rare behind the scenes look into a part of the music industry that many producers never get to see.

Whether you make hip hop, electronic music, pop or beats for artists, this masterclass will show you opportunities that exist far beyond Spotify and social media.

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Explore how music production is transformed into commercial opportunities across media.

Testimonials

Producers share their insights

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“MPA equipped me with a wealth of technical tools that I could later use to enhance my creativity and shape sounds in unique ways. I am grateful for the opportunity”

Neil van Kleef

Full Course Graduate

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“You are in a class with other people, you inspire each other, and you teach things to each other. The vibe here is amazing. People do not come here because they must. They come here because they want to learn something.”

Luc Poppink

Full Course Student

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“MPA accelerated my learning process as it provided me with the opportunity to ask questions directly. Additionally, the feedback from my classmates, who were at a similar level as me, was invaluable”

Sam Swart

Full Course Graduate

KIIRO

KIIRO is a Tokyo-based composer and producer specializing in commercial music, sync licensing, and brand sound. Working between Japan and the Netherlands, he creates music for advertising campaigns, visual media, and global brands, collaborating with companies such as Warner Music Publishing, BMG, Sizzer, and MassiveMusic.

His work focuses on delivering impactful brand driven sound from high energy ads to atmospheric storytelling designed for sync and media placement.

Monitize Your Sound

Understand what makes music land in commercials, campaigns, and sync deals.